Sustainable fashion

What is “sustainable fashion” and why is it important in the 21st century?

Sustainable fashion refers to clothing and accessories that are produced in a socially responsible,
environmentally friendly way. It is important to know that the process of material selection,
production steps, design concept is also part of sustainability.

 

Design a collection that will produce as little waste as possible, and make the most of fabric or
materials during the process. It doesn’t matter if you work in harsh factory conditions or choose raw
materials that do not have a harmful effect on the environment and human health. A very important
factor is the working conditions fully adapted to environmental standards.

 

By searching for the term on the Internet, you will come across the fact that sustainable fashion does
not mean buying new clothes, but a certain circulation of second-hand goods, borrowing from
friends or shopping in second-hand shops (so-called thrift shops).

This is an accurate look at the concept of waste reduction, but to better understand the whole
concept we need to dig a little deeper.

A designer who plans from the sketch how to create an item of clothing according to the principle of
sustainability is an important factor. How to make a great product that can be used on different
occasions and have an equally good effect?

MammaMia Art has a few examples, and today we will pick out two products from our collection.

The multifunctional tunic Crazy Colors is designed in such a way that it can be worn in several ways,
in an instant it becomes a dress from a relaxed casual tunic. You can combine it with pants or
leggings, the choice is yours. A colorful selection of colors is perfect for the upcoming spring. (Crazy
color link), and you can’t go wrong with the eternal black, which is the perfect choice with some good
statement jewelry.

A similar example is with the Clutch bag. Designed to shine on an evening out or a leisurely stroll
through the city, buttoned up.)

 

Eco fashion versus sustainable fashion

“Eco-fashion” and “green fashion” are terms that clearly show that the focus is on leaving a minimal
negative – or even positive – impact on the environment or the planet.
Sustainable fashion, on the other hand, can be viewed as a holistic concept, and which takes into
account nature and man as a whole and as a community. Development of new products in
accordance with technology that will not harm nature, and everything starts from the first sketches
with which our designer revives her creations.

 

Why is sustainable fashion so important?

Fashion has been causing harmful environmental and social impacts for centuries. Cotton production
has historically been associated with slavery, while the invention of the steam engine and the
industrial revolution were the beginning of great pollution of the environment and air.
The availability of cheap ready-made lines of big fashion brands is changing faster than usual, and the
quality of goods is so poor that it is almost impossible to pass it on from generation to generation as it used to be. This creates more waste than is needed, and the lower price compared to unique local
designers encourages this style of shopping. Factories are working harder, the labor force of poor
countries is being exploited, pollution is becoming an increasing threat to humanity.
Our vision of fashion is different. Clothes and other accessories are there to beautify everyday life.
That we feel comfortable, fluttery, solemn, but also that from the first sketch we have in mind the
preservation of nature.

Browse our web shop and choose something to your liking. Whatever is in your basket is
handmade from carefully selected materials.

If you do not understand something, feel free to contact us on social networks ( Facebook and Instagram ). We will be happy to
help you choose.

Dare to be different and choose a fashion that cares about you, man and the environment.